Class is a gastroenterology specialist clinic in Chennai and we were approached to give them an identity and an online presence. The name was inspired by the concept of abbreviation and now CLASS stands for Centre for Laparoendoscopic surgical solutions.
The logo is a combination of logotype and logo symbol. Since they are gastroenterology specialists, the logo symbol was a minimalistic take of the stomach designed with the pastel colours green and blue. The logotype CLASS along with its full form is artistically placed by the logo symbol to give it a fuller and classier look.
Building the The Class website was a unique experience. The entire process right from design to development was a long and educative one that we learnt quite a lot from. The design followed a blue-green colour scheme to reflect the colours of the logo. The usage of pastel shades of blue and green along with white gave the website a clean, open and neat look and this was vital because it is a content-heavy site. The content focussed on the clinic, the doctors, the functioning of the organs they deal with and their many options of treating the conditions of these organs. Once the content was done the development team took up the humongous task of developing the website. Throughout the sight, we had to be highly careful about the pictures, content and development to ensure that we got all the medical terms right and that they were placed correctly in the site. At the end of this extensive project, the client was more than satisfied with the outcome and was glad they entrusted us with the conception, identity building, content writing and online establishment of their clinic.
Address
Tablo Noir Pvt. Ltd.
2C, Crystal Lawn, 20, Haddow’s Road,
1st St, Nungambakkam,
Chennai- 600006, Tamil Nadu.
